Advantage General Insurance Company Ltd.

Date of Investment: 
September, 2008
Deal Value: 
$3.5 million
fully realized

In early 2006, Advantage General (at the time called United General) was a struggling Jamaican insurance company that was poorly managed but had a strong market share. Recognizing an opportunity predicated on a turnaround strategy, several of the Portland Private Equity team were responsible for leading a $15M anchor investment through an earlier investment vehicle. ACF made a toehold investment in early 2008 securing the fund’s ability to participate in the Company’s anticipated pan-regional roll-out. A full exit was ultimately achieved through a trade sale.

The Portland Private Equity Difference: 

Portland Private Equity added value by:

  • Recruiting new upper level management
  • Identifying skill gaps and reconstituting the board
  • Leading the re-engineering of the operational processes of the business
  • Re-branding the Company to take advantage of its association with AIC
  • Providing strategic advice and support in all facets of the business